Reliance taps ex-Coupang exec Karwa to run Ajio as Shein relaunch, quick-fashion push accelerate

Reliance Retail has named Sandeep Karwa, former Coupang Taiwan head, as CEO of Ajio, Shein and its online fashion platforms. Vineeth Nair gets an expanded fashion-and-lifestyle remit. The reshuffle lands as Ajio Rush quick-delivery scales past 600 cities and Shein's India relaunch ramps to 50,000 SKUs.

— Filed Tue, 19 May, 2026, 17:46 IST · Source ET Retail · Updated

Reliance Retail appoints ex-Coupang Taiwan head Sandeep Karwa as CEO of Ajio, Shein and online fashion platforms. Vineeth Nair elevated to oversee broader fashion and lifestyle business as Ajio Rush scales to 600+ cities.