Reliance Retail takes Netmeds offline with first pharmacy store in Chennai
Reliance Retail has launched a Netmeds physical pharmacy store in Chennai, extending its digital healthcare platform into offline retail and signalling a broader omnichannel play in medicine retail.
Reliance Retail has entered offline pharmaceutical retail through a Netmeds store launch in Chennai, extending the digital pharmacy brand into physical retail.
Why this matters
The Chennai Netmeds store follows Reliance Retail's AJIO Beauty launch and its move to link Tira with AJIO's fashion marketplace, extending the group's connected digital-and-physical retail strategy into healthcare.
Omni-channel activity is steady, with 1,383 signals recorded in the past 90 days.
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