Reliance Retail launches AJIO Beauty, linking Tira to AJIO’s fashion marketplace
AJIO Beauty brings Tira’s omnichannel beauty capabilities into AJIO, offering more than 1,500 Indian and international brands across value-to-luxury price points. The platform reaches over 19,000 pincodes and offers AJIO Rush delivery in eligible cities.
Reliance Retail launched AJIO Beauty, integrating Tira’s omnichannel capabilities into its AJIO fashion marketplace. The platform offers beauty products across value to luxury segments, reaches over 19,000 pincodes and uses AJIO Rush in eligible cities to compete with Nykaa, Myntra Beauty and Sephora.
Why this matters
AJIO Beauty follows Reliance Retail’s first Netmeds offline pharmacy in Chennai, extending its pattern of linking digital platforms with omnichannel retail. It also builds on the earlier signal covering AJIO Beauty’s Tira integration.
Omni-channel is steady, with 1,377 signals recorded in the past 90 days; no QoQ change is provided.