Reliance Retail's JioMart grocery ordering within WhatsApp resurfaces, launched August 2022
Customers can browse JioMart's grocery catalogue, pay and place orders without leaving WhatsApp. The launch extended Reliance Retail's new-commerce push as it scaled its merchant network, grocery reach and digital-order volumes.
Reliance Retail launched WhatsApp-JioMart, enabling grocery browsing, payment and ordering within WhatsApp. It also outlined FMCG entry and expansion of its new-commerce merchant network, aiming to add 10 million merchants over five years while scaling grocery, pharmacy, fashion and electronics distribution.
Why this matters
The WhatsApp ordering launch fits Reliance Retail’s broader omnichannel pattern, following its June 2020 JioMart WhatsApp-led kirana commerce move and preceding Netmeds’ January 2023 Chennai offline pharmacy launch.
Omni-channel is steady, with 1,675 signals recorded in the past 90 days.