AZORTE enters Chandigarh with 44th India store at Nexus Elante Mall

Reliance Retail’s premium fashion chain has opened its first Chandigarh store at Nexus Elante Mall, extending its North India footprint. The outlet uses AZORTE’s technology-led neostore format, including RFID, QR-assisted shopping, smart trial rooms and self-checkout.

— Filed Tue, 28 Jul, 2026, 15:08 IST · Source IMAGES Business of Fashion · Updated

Reliance Retail’s premium fashion brand AZORTE opened its first Chandigarh outlet at Nexus Elante Mall, its 44th Indian store. The North India expansion deploys its technology-led neostore format, including RFID, QR-assisted shopping, smart trial rooms and self-checkout.

Why this matters

AZORTE’s Chandigarh debut follows its 43rd national-store opening and eighth Bengaluru outlet at Phoenix Marketcity Whitefield, continuing the brand’s recent city-by-city store expansion.

Store-opening activity is steady, with 1,576 signals recorded in the past 90 days; no QoQ change figure was provided.