Reliance Retail acquires Furrl’s AI styling engine and commerce technology

Reliance Retail Ventures has acquired Bengaluru-based Furrl’s AI styling engine, commerce app and technology IP, aiming to strengthen personalised fashion discovery across its digital and omnichannel retail platforms. Furrl had catalogued 50,000+ products from over 200 fashion and lifestyle brands.

— Filed Wed, 5 Aug, 2026, 13:38 IST · Source The Hindu BusinessLine · Updated

Reliance Retail Ventures acquired Bengaluru-based Furrl’s AI Styling Engine, commerce app and technology IP to strengthen personalised fashion discovery across its digital and omnichannel retail platforms. Furrl had catalogued over 50,000 products from more than 200 fashion and lifestyle brands.