Reliance Retail acquires Priyanka Chopra Jonas's vegan haircare brand Anomaly
Reliance Retail has taken full IP ownership of celebrity-founded haircare label Anomaly, with plans to scale it across 20,000+ stores and beauty platform Tira. India leads the rollout, followed by North America, UK and Middle East. Deal terms undisclosed.
Reliance Retail acquired Anomaly, Priyanka Chopra Jonas's vegan haircare brand, taking full IP ownership. It will scale via 20,000+ stores and Tira, prioritizing India while expanding in North America, UK, and Middle East. Terms undisclosed.
Why this matters
The Anomaly buy extends Reliance Retail's beauty push after backing heritage-led brands and Pahadi Local on Tira, and reflects continued category expansion through platform and store scale.
Retail-company signals are accelerating, up +568600% QoQ.