Redseer flags value grocery as India's next e-commerce frontier as kiranas hold 86% share through FY30
India's grocery market will expand from $658B in 2025 to $992B by FY30, but kiranas will still command 86% share, down only marginally from 91%. Redseer sees the gap as fertile ground for value-focused online platforms targeting price-conscious Tier-2/3 households, with online retail growing 21% in FY26 to $79B.
Redseer report identifies value grocery as India's next big e-commerce opportunity, targeting price-conscious Tier-2/3 households. Grocery market to grow from $658B to $992B by FY30, with kiranas retaining 86% share, leaving room for value-focused online platforms.