Recode Studios takes its first step offline with Omaxe Chowk kiosk debut
The digital-first beauty brand has opened its inaugural mall kiosk at Omaxe Chowk in Chandni Chowk, New Delhi. Designed in partnership with Pan Oceanic Media, the format is pitched as an accessibility play to convert online equity into offline footfall in a high-density heritage retail corridor.
Online beauty brand Recode Studios opens its first mall kiosk at Omaxe Chowk in Chandni Chowk, marking its entry into offline retail. Designed with Pan Oceanic Media, the kiosk aims to expand accessibility and build offline presence.
Why this matters
Marks Recode Studios' first move from digital-only into physical retail, using a low-footprint kiosk format rather than a full store to test offline demand in a heritage shopping district.
Store-opening activity remains steady with 133 signals tracked over the past 90 days.