Recode Studios takes first offline step with Omaxe Chowk mall kiosk in Delhi
The digital-first cosmetics brand has opened its maiden physical store, a kiosk at Omaxe Chowk in Chandni Chowk, designed with Pan Oceanic Media to deliver an immersive in-store beauty experience as it tests omnichannel waters.
Online beauty brand Recode Studios opened its first offline mall kiosk at Omaxe Chowk in Chandni Chowk, Delhi, marking its entry into physical retail with an immersive cosmetics shopping experience designed with Pan Oceanic Media.
Why this matters
Recode Studios, built as a digital-first cosmetics brand, is making its initial offline bet via a low-footprint kiosk format rather than a full store, signaling a cautious omnichannel test in a high-footfall heritage market.
Store-opening activity remains steady with 131 signals tracked over the last 90 days.