Recode Studios buys up to 51% of luxury cosmetics brand Aflairza Professionals
Recode Studios is acquiring a controlling stake in Aflairza Professionals in two phases, opening with 33% for Rs 8.32 crore. The deal targets stronger manufacturing, a wider 350+ SKU portfolio, and deeper omnichannel reach in India's premium beauty and personal care segment.
Beauty brand Recode Studios is acquiring up to 51% of luxury cosmetics brand Aflairza Professionals in two phases, starting with 33% for Rs 8.32 crore, to strengthen manufacturing, portfolio, and omnichannel distribution in India's premium BPC segment.
Why this matters
The acquisition follows Recode Studios' first offline moves, including its debut kiosk at Omaxe Chowk mall in Delhi, signaling a broader push into premium beauty via manufacturing and omnichannel.
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