Rapido's Ownly ditches no-discount stance, offers 25% off in Bengaluru ahead of Pune launch
Ownly abandons its founding no-discount promise, rolling out 25% off in Bengaluru while prepping a Pune launch. Per-order cash burn climbs to Rs 130-140 amid IPO prep and a $240M raise valuing Rapido at $3 billion. The pivot signals intensifying pressure to buy scale against Swiggy, Zomato and Zepto.
Rapido's food delivery app Ownly abandons its no-discount positioning, offering 25% off in Bengaluru while preparing Pune launch. Cash burn rises to Rs 130-140/order amid IPO prep and $240M raise valuing Rapido at $3 billion.