Swiggy, Zomato battle over the Rs 200 meal as affordability becomes the new front
India's food delivery majors are targeting the Rs 200-250 everyday office meal through value stores, new pricing models and occasion-based strategies. Rapido-backed Ownly and Rebel Foods join the fray as the market scales from $9.1B in 2024 to $27B by 2030 at 19% CAGR.
Indian food delivery players Swiggy, Zomato, Rapido-backed Ownly and Rebel Foods compete on affordability, targeting Rs 200-250 everyday office meals via value stores, new pricing models and occasion-based strategies as the market scales toward $27 billion by 2030.