Flipkart builds standalone food delivery app, bypassing ONDC to own customer and data
Flipkart is entering food delivery through its own app rather than the ONDC network, choosing control of customer, merchant and data over speed to market. The delayed launch aims to add a high-frequency consumer business ahead of its planned IPO, directly challenging Zomato and Swiggy in a market valued at $9 billion and projected to reach $25 billion by FY30.
Flipkart will enter food delivery via a standalone app rather than ONDC, prioritizing ownership of customer, merchant and data over speed. The delayed launch builds a high-frequency consumer business ahead of its planned IPO, challenging Zomato and Swiggy.