Quick commerce hits $10-11B GMV, poised to become India retail's existential battleground by 2030

India's quick commerce reached $10-11B GMV in 2025, 16-17% of e-retail, with a projected $65-70B by 2030. Blinkit, Zepto, Instamart, JioMart, BigBasket, Amazon Now and Flipkart Minutes race to scale MFCs and expand into discretionary categories, driving 45-50% of incremental GMV.

— Filed Mon, 6 Jul, 2026, 16:31 IST · Source Business Standard · Companies · Updated

India's quick commerce hit $10-11B GMV in 2025, 16-17% of e-retail, projected to reach $65-70B by 2030. Blinkit, Zepto, Instamart, JioMart, BigBasket, Amazon Now and Flipkart Minutes scale MFCs and expand into discretionary categories, making the channel existential for retailers.

Why this matters

Quick commerce is emerging as the central battleground in India's omni-channel retail, with major players racing to scale micro-fulfillment centers and push beyond groceries into discretionary categories.

Omni-channel remains steady with 741 signals over the past 90 days.

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