PhonePe launches PulsePro for hyperlocal retail market intelligence
PhonePe has launched PulsePro, an enterprise analytics platform built on aggregated transaction data to support retail site selection, expansion, distribution planning and category growth at district and postal-code level.
PhonePe launched PulsePro, an enterprise platform using aggregated transaction data for hyperlocal market intelligence. It supports retail expansion, distribution optimisation, site selection and category growth, drawing on PhonePe’s 700 million users and 50 million merchants across India.
Why this matters
PulsePro extends PhonePe's push beyond payments, following its lending-distribution expansion and FY26 revenue growth alongside a wider loss.
Retail-company signals are accelerating, up 314375% QoQ.