PhonePe launches PulsePro to sell hyperlocal retail intelligence to enterprises

PhonePe has launched PulsePro, a paid market-intelligence platform built on anonymised payments data. The service offers near-real-time consumer, category, quick-commerce and site-selection signals across 200-plus store categories for brands planning expansion, distribution and growth.

— Filed Thu, 30 Jul, 2026, 14:32 IST · Source Entrackr · Newsletter · Updated

PhonePe launched paid PulsePro, an enterprise market-intelligence platform using anonymised payments data. It offers hyperlocal consumer, category, quick-commerce and site-selection insights for expansion, distribution and growth planning across more than 200 store categories.

Why this matters

PulsePro extends PhonePe beyond payments and lending distribution, following its lending scale-up and FY26 revenue of ₹7,920 crore, while reported loss widened to ₹2,792 crore.

Retail-company signals are accelerating, up 312300% QoQ.

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