Pernod Ricard India flags consumer shift toward origin, values and authenticity
Speaking at the NDTV Profit Business Leadership Awards 2026, Pernod Ricard India said premiumisation remains central to its India strategy as consumers place greater weight on product provenance, values and authenticity.
At the NDTV Profit Business Leadership Awards 2026, Pernod Ricard India said consumers increasingly prioritise product origin, values and authenticity, while premiumisation remains central to its strategy in India, a strategic growth market.
Why this matters
The signal extends Pernod Ricard India's recent brand narrative, following its Royal Stag growth story and its water-agri-livelihood programme reaching 500,000 people across India.
Retail-brand signals are accelerating, up 357200% QoQ.