Pernod Ricard India CEO on Royal Stag's 30-year climb to world's largest-selling whisky
Jean Touboul says Royal Stag now sells 32.6 million cases, with India contributing 13% of Pernod Ricard's global net sales. He outlines premiumisation, new launches like Seagram's Xclamat!on, and a Gen Z experience-led strategy.
Pernod Ricard India CEO Jean Touboul discusses Royal Stag's 30-year milestone as world's largest-selling whisky (32.6M cases), India contributing 13% of global net sales, premiumisation trends, new launches like Seagram's Xclamat!on, and Gen Z experience-led consumption strategy.