Royal Stag becomes world's largest-selling whisky at 32.6M cases
Pernod Ricard India's Royal Stag has overtaken every whisky brand globally, hitting 32.6 million cases in 2025 on 75% growth over five years. Premiumisation and 25 million new legal drinking-age consumers a year underpin the run, with the brand targeting a wider lead by 2030.
Pernod Ricard India's Royal Stag became the world's largest-selling whisky brand with 32.6 million cases in 2025, driven by premiumisation and demographic tailwinds, targeting wider lead over rivals by 2030.
Why this matters
Royal Stag's 32.6M-case milestone follows its 2025 move to dethrone McDowell's as the world's top-selling whisky, cementing Pernod Ricard India's premiumisation-led momentum.
Retail-brand signals are accelerating, up 315,300% QoQ.