Perfetti pushes ₹5 candies to chase ₹8,500 cr revenue, premium SKUs now 30% of mix

MD Nikhil Sharma is retooling India's last great ₹1 business. Perfetti Van Melle (Center Fresh, Mentos, Alpenliebe) wants to more than double revenue from ₹4,000 cr to ₹8,500 cr by shifting shoppers up to ₹5 price points. Premium already 30% of portfolio; 6 million kirana outlets remain the moat as shelf-space wars intensify.

— Filed Wed, 10 Jun, 2026, 10:24 IST · Source ET BrandEquity · Updated

Perfetti Van Melle India MD Nikhil Sharma outlines premiumisation strategy, pushing Rs 5 candies to drive growth toward Rs 8,500 crore. Premium SKUs now ~30% of portfolio. Distribution across 6 million kirana outlets remains core, but shelf-space competition intensifies.

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