Palmonas Hits 75 Stores Across 31 Cities, Blending D2C, Quick Commerce and Affordable Luxury
The Shraddha Kapoor-backed demi-fine jewellery brand now spans 18 states with 45 high-street stores and 30 Grade A mall outlets, reporting ~31% like-for-like growth. Channel mix runs D2C ~50%, marketplaces ~23% and offline ~27%, with quick commerce via Blinkit and Zepto.
Palmonas, an Indian demi-fine jewellery brand co-founded by Shraddha Kapoor, hits 75 stores across 31 cities, blending D2C, marketplaces, quick commerce (Blinkit, Zepto) and affordable-luxury pricing while reporting ~31% like-for-like growth.
Why this matters
Palmonas scales its demi-fine jewellery footprint to 75 stores while balancing D2C, marketplaces and offline, adding quick commerce via Blinkit and Zepto to reach affordable-luxury buyers.
Omni-channel activity holds steady with 661 signals over the past 90 days.
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