Nykaa Wires Catalogue Into ChatGPT, Rolls Out OpenAI Stack Across Operations
Nykaa is integrating its beauty and fashion catalogues into ChatGPT as connected apps, opening conversational commerce to 55M customers. The retailer will also deploy ChatGPT Enterprise and Codex across marketing, supply chain, finance and engineering — a multi-year bet that puts it ahead of Reliance, Tata Cliq and Amazon on AI-native retail.
Nykaa partners with OpenAI to integrate its beauty and fashion catalogues into ChatGPT as connected apps, enabling conversational shopping. Nykaa will also deploy ChatGPT Enterprise and Codex across marketing, supply chain, finance, and engineering operations.