Nykaa upgrades L'Oréal partnership, takes over Kiehl's India end-to-end operations
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage premium skincare brand Kiehl's across its stores, D2C site and omnichannel retail. The move upgrades Nykaa from retail partner to full distribution manager, deepening its role in luxury beauty.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C site and omnichannel retail, upgrading from retail partner to distribution manager.
Why this matters
The deal builds on Nykaa's expanding L'Oréal Luxe partnership, moving it from retail partner to running Kiehl's India operations across all channels and cementing its luxury beauty position.
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