Nykaa took over Kiehl’s India operations under expanded L’Oréal Luxe partnership, resurfacing a February 2026 move
Resurfacing a February 2026 development, Nykaa exclusively manages Kiehl’s India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, adding the skincare label to its omnichannel retail and logistics network.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. The partnership adds Kiehl’s to Nykaa’s omnichannel and logistics network, enabling L’Oréal to scale without building local retail infrastructure.
Why this matters
The signal revisits Nykaa’s February 2026 takeover of Kiehl’s India distribution and operations, following recent resurfaced reports of the expanded L’Oréal Luxe agreement.
Omni-channel is steady, with 1,570 signals recorded in the past 90 days.