Nykaa’s takeover of Kiehl’s India operations resurfaces, expanding L’Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl’s India across brand outlets, its D2C website, digital platforms and multi-brand distribution, plugging the skincare label into Nykaa’s omnichannel retail and logistics network.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, D2C site, digital platforms and multi-brand distribution. The partnership embeds Kiehl’s in Nykaa’s omnichannel network and logistics, while existing customer touchpoints remain unchanged.
Why this matters
The move follows recent signals that Nykaa took over Kiehl’s India distribution and operations from L’Oréal Luxe, and that the companies expanded their L’Oréal partnership. The resurfaced February 2026 development adds operational detail.
Omni-channel is steady, with 1,563 signals in the past 90 days; no QoQ change figure was provided.