Nykaa resurfaces February 2026 deal to manage Kiehl’s India operations under exclusive L’Oréal Luxe agreement
Resurfacing a move effective February 2026, Nykaa oversees Kiehl’s India outlets, Kiehls.in, digital channels and multi-brand distribution, adding its omnichannel logistics and Nykaa Now delivery network to the skincare brand’s expansion.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s India operations, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. Kiehl’s will use Nykaa’s omnichannel retail and logistics network, including Nykaa Now delivery.
Why this matters
The resurfaced deal follows recent signals that Nykaa took over Kiehl’s India distribution and operations from L’Oréal Luxe, expanding the companies’ operating partnership across stores, digital and multi-brand retail.
Omni-channel is steady, with 1,565 retail signals recorded over the past 90 days.