Nykaa takes over Kiehl’s India operations under L’Oréal Luxe agreement
Nykaa is now Kiehl’s exclusive distribution and operations manager in India, overseeing existing and upcoming stores, Kiehls.in, digital channels and multi-brand distribution as it integrates the skincare brand into its omnichannel network.
Nykaa has become Kiehl’s exclusive distribution and operations manager in India under an agreement with L’Oréal Luxe India, overseeing stores, Kiehls.in, digital channels and multi-brand distribution while integrating the skincare label into Nykaa’s omnichannel network.
Why this matters
The move follows recent signals that Nykaa’s Kiehl’s India takeover was resurfacing and forms part of an expanded L’Oréal Luxe partnership.
Omni-channel is accelerating, up 187000% QoQ.