Nykaa takes over Kiehl’s India operations under L’Oréal Luxe deal
Nykaa will manage Kiehl’s India business across brand outlets, its D2C site, digital channels and multi-brand distribution, adding the skincare label to its omnichannel network and Nykaa Now delivery capability.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s end-to-end India operations, spanning brand outlets, D2C website, digital channels and multi-brand distribution. Kiehl’s will enter Nykaa’s omnichannel network and use its logistics and Nykaa Now delivery capabilities.
Why this matters
The deal extends Nykaa’s February 2026 move to exclusively run Kiehl’s India operations and its expanded L’Oréal Luxe mandate, reinforcing Nykaa’s role across brand-owned, digital and multi-brand channels.
Omni-channel is steady at 1,620 signals in 90 days; no QoQ comparison was provided.