Nykaa resurfaces February 2026 move to exclusively run Kiehl’s India operations for L’Oréal Luxe
Resurfacing a February 2026 deal, Nykaa will manage Kiehl’s India business across brand outlets, Kiehls.in, digital platforms and multi-brand distribution, integrating the skincare label into its omnichannel network and Nykaa Now delivery capabilities.
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The brand will join Nykaa’s omnichannel network, leveraging its logistics, customer base and Nykaa Now delivery.
Why this matters
The resurfaced deal follows recent signals on Nykaa taking over Kiehl’s India operations and its expanded L’Oréal Luxe partnership, indicating continued use of Nykaa’s retail, digital and distribution network for prestige beauty brands.
Omni-channel is steady, with 1,619 signals recorded in the past 90 days.