Nykaa takes over Kiehl’s India operations in expanded L’Oréal Luxe mandate
Nykaa will exclusively manage Kiehl’s India business across brand outlets, Kiehls.in, digital channels and multi-brand distribution, folding the prestige skincare label into its omnichannel and logistics network.
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand distribution. The partnership integrates Kiehl’s into Nykaa’s omnichannel and logistics network, strengthening its premium beauty distribution role.
Why this matters
The mandate extends a recent pattern in signals about Nykaa’s Kiehl’s India takeover resurfacing and the expanded L’Oréal Luxe partnership referenced from February 2026.
Omni-channel is steady, with 1,601 signals in the past 90 days; no QoQ change figure was provided.