Nykaa's takeover of Kiehl's India operations under expanded L'Oréal Luxe partnership resurfaces
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl's end-to-end India operations, including brand outlets, D2C, digital platforms and multi-brand distribution, integrating the skincare label into its omnichannel network and Nykaa Now delivery ecosystem.
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, spanning brand outlets, D2C site, digital platforms and multi-brand distribution. Kiehl’s will be integrated into Nykaa’s omnichannel network and leverage its logistics, customer base and Nykaa Now delivery.
Why this matters
The development repeats recent signals that Nykaa took over Kiehl’s India operations under an expanded L’Oréal partnership, reinforcing its role in operating prestige beauty brands across stores, D2C and multi-brand channels.
Omni-channel is steady, with 1,598 signals in the past 90 days; no QoQ change was provided.