Nykaa sees long runway in India beauty and fashion consumption
CEO Falguni Nayar says India’s low beauty spend and premiumisation trends leave significant room for growth. Nykaa Fashion added about 1,250 brands in the past year, while Nykaa Now is expanding rapid delivery in select locations.
Nykaa CEO Falguni Nayar sees substantial long-term upside in India’s underpenetrated beauty and fashion market, driven by premiumisation and aspirations. Nykaa Fashion added 1,250 brands, while Nykaa Now offers 30-minute to two-hour delivery in select locations.
Why this matters
The growth outlook follows Nykaa’s February 2026 move to exclusively run Kiehl’s India operations under an expanded L’Oréal Luxe mandate, extending its role in premium beauty brand operations.
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