Nykaa takes over Kiehl's India operations under expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, spanning stores, D2C website, digital platforms and multi-brand distribution across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end India operations of Kiehl's, overseeing its stores, D2C website, digital platforms and multi-brand distribution across Nykaa's omnichannel network.