Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning exclusive outlets, D2C site, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering exclusive outlets, D2C website, digital platforms and multi-brand retail via Nykaa's omnichannel network.