Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for skincare brand Kiehl's, spanning exclusive outlets, the D2C website, digital platforms and multi-brand retail across its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, covering exclusive outlets, D2C website, digital platforms and multi-brand retail across its omnichannel network.
Why this matters
The expanded deal follows Nykaa's earlier move to take over Kiehl's India operations and a strong Q3 FY26 as India's retail market hit Rs 215 trillion, deepening its L'Oréal Luxe distribution ties.
Retail-brand activity holding steady with 2,290 signals over the last 90 days.
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