Nykaa's takeover of Kiehl's India operations resurfaces, tied to L'Oréal Luxe deal
Resurfacing a February 2026 move, Nykaa exclusively manages Kiehl's India business across brand outlets, Kiehls.in, digital platforms and multi-brand distribution, plugging the skincare label into its omnichannel network and Nykaa Now logistics.
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The skincare label will enter Nykaa’s omnichannel network, leveraging its 276 stores, customer base and Nykaa Now logistics.
Why this matters
The move follows recent signals on Nykaa’s expanded L’Oréal role and its February takeover of Kiehl’s India operations, positioning the resurfaced agreement within a broader partnership.
Omni-channel is steady at 1,440 signals in 90 days; no QoQ percentage is provided.