Nykaa's takeover of Kiehl's India operations resurfaces February L'Oréal Luxe deal
Nykaa manages Kiehl's India business across brand outlets, Kiehls.in, digital platforms and multi-brand distribution, per a February 2026 move that brought the premium skincare label into its omnichannel retail and logistics network.
Nykaa signed an exclusive agreement with L’Oréal Luxe India to manage Kiehl’s India operations, including brand outlets, Kiehls.in, digital platforms and multi-brand distribution, integrating the premium skincare label into Nykaa’s omnichannel and logistics network.
Why this matters
Recent signals also report Nykaa taking over Kiehl's India operations under an expanded L'Oréal partnership and L'Oréal Luxe agreement, reinforcing the February 2026 operating shift.
Omni-channel is steady, with 1,436 signals in the past 90 days; no QoQ change was provided.