Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations of Kiehl's, spanning exclusive outlets, its D2C site and multi-brand retail. The move folds the premium skincare brand into Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its exclusive outlets, D2C site and multi-brand retail, integrating it into Nykaa's omnichannel network.
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