Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning offline stores, the D2C website and omnichannel retail. The pact deepens Nykaa's role as distribution partner for L'Oréal's luxury portfolio, leveraging its 276-store network and 52-million customer base.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of luxury skincare brand Kiehl's in India, including stores, D2C website, and omnichannel retail distribution.
Why this matters
The Kiehl's takeover builds on Nykaa's US$5B GMV-by-FY30 ambition and its investor-backed FY30 roadmap that recently drove shares to a 52-week high, expanding its luxury distribution footprint.
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