Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe partnership
Nykaa signed an exclusive distribution deal to manage end-to-end operations of L'Oréal Luxe's premium skincare brand Kiehl's, overseeing physical stores, D2C site, and multi-brand retail through its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its stores, D2C site, and multi-brand retail via Nykaa's omnichannel network.
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