Nykaa takes over Kiehl's India operations in expanded L'Oréal deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run Kiehl's end-to-end operations across offline stores, D2C site and omnichannel, elevating its role from retail partner to operations manager for the brand in India.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C site and omnichannel distribution, elevating its role from retail partner to operations manager.