Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for Kiehl's, spanning exclusive brand outlets, its D2C site, digital platforms and multi-brand distribution across Nykaa's omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing its EBOs, D2C site, digital platforms and multi-brand distribution across Nykaa's omnichannel network.
Why this matters
The expanded pact deepens Nykaa's L'Oréal Luxe ties, moving from earlier exclusive distribution signals to full end-to-end control of Kiehl's India across offline, D2C and multi-brand channels.
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