Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signs an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, spanning offline stores, its D2C website and omnichannel retail. The pact deepens Nykaa's role from marketplace partner to full operator for the 1851-founded brand.
Nykaa signs exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, overseeing its stores, D2C website and omnichannel retail integration.
Why this matters
The move deepens Nykaa's L'Oréal Luxe partnership, shifting it from Kiehl's marketplace partner to full India operator, consistent with recent signals on its expanded distribution role for premium beauty brands.
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