Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signs an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning exclusive brand outlets, the D2C website and omnichannel integration. The move upgrades Nykaa from retail partner to operations manager, deepening its ties across L'Oréal brands including Lancôme and YSL.
Nykaa signs exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, including EBOs, D2C website and omnichannel integration, upgrading from retail partner to operations manager.