Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage Kiehl's end-to-end India business—spanning exclusive brand outlets, D2C and omnichannel retail—elevating it from retail partner to exclusive distribution manager across a 276-store network reaching 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C site, and omnichannel retail, elevating its role from retail partner to exclusive distribution manager.