Nykaa takes over Kiehl's India operations in expanded L'Oréal deal
Nykaa signed an exclusive deal with L'Oréal Luxe India to run Kiehl's end-to-end India operations spanning EBOs, D2C site and multi-brand retail, folding the luxury skincare brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including EBOs, D2C website, digital platforms and multi-brand retail, integrating the luxury skincare brand into its omnichannel network.
Why this matters
Extends Nykaa's L'Oréal Luxe partnership beyond distribution, giving it full control of Kiehl's India operations and deepening its position as an omnichannel operator for global luxury beauty brands.
Omni-channel activity holding steady with 594 signals over the past 90 days.