Nykaa takes over Kiehl's India operations in expanded L'Oréal deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to run end-to-end operations for premium skincare brand Kiehl's, spanning offline stores, the D2C website, digital platforms and multi-brand distribution across its omnichannel network of 276 offline stores.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's in India, overseeing stores, D2C website, digital platforms and multi-brand distribution across its omnichannel network.
Why this matters
Reinforces Nykaa's expanding role in L'Oréal Luxe's India distribution, following earlier signals of the Kiehl's takeover and a deepening tie-up across premium skincare brands.
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