Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe deal
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations for Kiehl's, spanning its EBOs, D2C website, digital platforms and multi-brand retail across an omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage end-to-end operations of premium skincare brand Kiehl's, overseeing its EBOs, D2C website, digital platforms and multi-brand retail via Nykaa's omnichannel network.
Why this matters
The expanded Kiehl's deal builds on Nykaa's earlier exclusive L'Oréal Luxe agreement and its plan to triple physical store count over three years, deepening its omnichannel luxury retail footprint.
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