Nykaa takes over Kiehl's India operations in expanded L'Oréal Luxe partnership
Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to run Kiehl's end-to-end—stores, D2C site and multi-brand retail—integrating the 1851-founded skincare brand into its omnichannel network of 276 offline stores and 52 million customers.
Nykaa signed an exclusive distribution agreement with L'Oréal Luxe India to manage end-to-end operations of Kiehl's in India, overseeing stores, D2C website and multi-brand retail, integrating the skincare brand into its omnichannel network.
Why this matters
Follows Nykaa's profit surge as India's retail market nears Rs 215 trillion, signaling deeper moves into luxury beauty distribution by adding Kiehl's to its L'Oréal Luxe portfolio.
Retail-company signals accelerating, up 542100% QoQ.
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